Edmund James Team
The most award winning staff in the Palm Beaches.
- Owner Stylists
- Stylists Colorists
- Barbers
- Estheticians
- Nail Technicians
- Make Up Studio
- Support Staff
Owner Stylists
Edmund Soriero
Edmund Soriero, known to the industry as Eddie Soriero, was born and raised in New York City. He began his haircutting career on Madison Avenue in the Peter Coppola hair salon. He then moved to The Plaza Hotel where he worked closely with Oscar Blandi. His last stop before moving to Florida was the Louis Licari Hair Salon on Fifth Avenue. During his tenure in New York City, his hairstyles and quotes were featured in numerous beauty magazines including Mode, McCall’s, Celebrity Shorthair, YM and Redbook. His television credits include CBS This Morning and The View. He’s also had the opportunity to style the hair of many celebrities such as Michael J. Fox, Tracey Pollan, Jennifer Grey, Milli Avital, Gabriel Byrne, Calista Flockhart, Dr. Ruth, Sally Wheeler, Argentinean actress Andrea Del Boca; television personalities such as Jill Rappaport from the Today show and Mary Garafolo from Fox News, NYC; not to mention numerous models from Ford, Images and Wilhemina Modeling. Eddie was recently featured in the SOJOURN coffee table book, written by Elan Sasson, showcasing some of the most talented stylists in the country. Sassoon (son of Vidal) chose Edmund James Salon & Day Spa as one of his all time favorite recommendations.
Eddie has a very charismatic personality and is extremely accommodating to his clients. His motto is the first time I see you you’re a client, the second time I see you, you’re my friend. He has deep respect for his clients and not to mention the free laughs they get while sitting in his chair. Eddie and Kevin have put together a creative, professional and talented team at their namesake salon.
Kevin James Pace
Originally from NY, Kevin was born into a family of hairdressers never imagining he would one day become such an influential part of the hair industry. He relocated to Miami when he was six-years-old and by the age of 10 was sweeping hair at his grandmother's salon. Ten years passed and he found himself cutting and styling hair in his backyard on Saturday afternoons. After assisting and training for only one year, Kevin had a vision of becoming a top stylist. At 23, he opened his first salon in North Palm Beach where years later he was introduced to Edmund Soriero. Working side by side with Eddie, he never imagined they would one day team up and open the hottest salon in PGA. Specializing in short cuts, color and styling, Kevin has remained one of the most sought after and popular hairdressers because of his consistency in customer satisfaction for beautiful and modern hair. In addition to his extensive training with Vidal Sassoon and Toni & Guy, Kevin has established himself as a creative force in hair design, developing the most up-to-date techniques and personalized attention that caters to the needs of his client. Throughout his career, Kevin has coordinated numerous hair and fashion shows at local hotspots where he’s earned a solid reputation as one of the most upbeat and trendiest stylists in South Florida.
Stylists Colorists
Aaron Dunlap
Aaron began his career over 10 years ago with a passion to grow and continue to learn both as a stylist and colorist. Training under Paul Mitchell Systems in Miami after cosmetology school was just the beginning for more extensive knowledge in other hair lines, thus branching out to Wella, Loreal, and Redken. With tutelage at the Redken Academy and Loreal Soho Academy, both in NYC, Aaron acquired the knowledge and understanding to utilize any color line necessary. His expertise in cutting hair has grown over the years taking a multitude of classes allowing him to be well-rounded and proficient, giving all his clients the most up-to-date and fashionable styles. On top of Aaron's color and cutting expertise, he also has been Certified as both a Great Lengths and Hot Heads seamless extension expert. Aaron's desire to create a wide variety of styles and work with a wide range of clients to include local news personalities is what continues to fuel his growth and dedication to this industry.
Amber Messier Costa
Amber was born in Minnesota and moved to South Florida when she was five. While attending high school, she took advantage of the opportunity to dual enroll in hair school at the young age of sixteen. After obtaining a certificate in esthetics, she immediately started working in the skin care and nail industry until she received her cosmetology license at age eighteen. Although she has a plethora of knowledge in the field, she has always put her heart and soul into the art of hair. After assisting at a few salons, she dedicated eleven years to the same salon, specializing in color and styling, before moving to Edmund James. Amber offers her wide range of expertise to all of her loyal guests and any new guest now at Edmund James.
Beth Bradley
Beth has been a color specialist for over 12 years. She is a certified L’Oreal colorist and uses Majirel and INOA exclusively. Her passion for radiant reds, beautiful blondes and bold brunettes has made her one of our most successful colorists. She has trained with Toni & Guy, master educators, and recently returned from the prestigious L’Oreal Soho Color Academy in NYC. Beth has recently added Olivia-Newton John to her celebrity client list when she came in for her pre-Glee color. Beth is extremely knowledgeable in Keratin treatments, which eliminates frizz, smoothes curls and cuts blow-dry time in half.
Carl Sugrue
Carl was born in England and was inspired to do hair as a little boy when his mother opened Joy of London (hair salon). Carl did his first shampoo at 7-years-old and started assisting when he was 16-years old. He has always taken pride in his craft and started working at high-end salons in South Florida for many years before moving to the Gardens. Carl is an extremely creative person and loves people. He excels in giving his clients personalized attention and finds the most satisfaction in creating beautiful colors and haircuts that flow and please his clients on individual levels.
Christie Sofocleous
Originally from Boardman, Ohio, Christie is our premier bridal expert. Whether in the salon or at a fashion show, her elaborate updos and intricate styles will impress even the pickiest bride. Christie's career as a stylist/colorist began over 5 years ago as a certified Goldwell color expert. Her versatility in styling hair combined with her expertise in color allows Christie to create a look individual to each of her clients. Christie is also certified in Hot Heads hair extensions and will give you hair that you've always dreamed of and thought you could never have.
Christine Belanger
Christine is an experienced stylist, colorist and hair extension specialist. She began her career at the Paul Mitchell Institute in Orlando, FL, and furthered it by studying two years under some of the top stylists and colorists in Palm Beach. Christine has a passion for designing the perfect style and color unique to each person she meets. Whether it's adding body or length with luxurious extensions or smoothing unruly hair with a Keratin treatment, she believes there is beauty in every person and enjoys creating the look that will bring that beauty out.
Christopher Heinman
Christopher comes to the Edmund James Salon with over ten years experience in both cutting and coloring. He started his career in Connecticut at Noelle Spa for Beauty & Wellness. Christopher excels in using the technique of balayage, the French freehand method of hand-painting hair color to the hair creating very natural-looking highlights.
Colleen Casey
Colleen Casey began her journey in 1995 at the age of seventeen. She assisted at the Lawrence Trilio Salon in Philadelphia, PA, for 4 years, ultimately receiving her cosmetology license and starting her career as a hair stylist. In 2001, Colleen relocated to West Palm Beach, FL. She has been working in the Palm Beach Gardens area for the last ten years. Colleen’s passion for doing hair has kept her work creative and original and her determination and desire to give excellent customer service shows in her daily work ethic.
Karina Kloczko
Karina is a European hair stylist who specializes in precision cutting and color. Her artistic vision allows her to have a detailed, yet innovative approach to color. Whether you want a contemporary cut or funky avant-garde style, you are sure to be pleased with the experience you have with Karina as well as with the result.
Kathleen Palmer
Kathleen is a master stylist with experience in upscale Florida markets from Orlando to the Palm Beaches. She combines professionalism and integrity with creativity and style. From consultation to your fabulous result, Kathleen will guide you through the process which culminates in your fresh updated image.
Rachel Ciavattone
Having a strong passion for color, Rachel started training at the world-renowned Vidal Sassoon Academy in Santa Monica, California. She then worked in Beverly Hills honing her skills as a color specialist. After mastering her techniques, Rachel relocated to Aspen, Colorado where she further enhanced her career working with top stylists. Returning to her home of the Palm Beaches, she has spent the last six years establishing herself as one of the top colorists in her field. While Rachel is known for specializing in blondes, her ability to envision all color needs has been proven by her success. She has truly mastered the artform of color.
Stevie Hernandez
Stevie is one of our haircutting specialists. He has styled hair for designers such as Roberto Cavalli, Barneys New York, Diesel, Bebe, Oscar De la Renta, Carolina Herrera, Armani, and Neiman Marcus. He has appeared on shows such as "Making the Team", performing makeovers for the Dallas Cowboy Cheerleaders reality show. Trained by Toni & Guy International and mentoring under Eric Paigden (art director for Jose Eber, Beverly Hills and Dallas), Stevie has taken pride in making guest appearances at Paul Mitchell Academies, and being part of the creative team for Aveda (Dallas). Stevie is also a Sebastian advocate and travels to LA to train in the latest product and hair styles for the upcoming seasons. Stevie specializes curly hair and precision cuts.
Tiffany Pellegrino
Tiffany, a color expert for nine years, is licensed and trained in South Florida and New York. Working side by side with Eddie Soriero for 8 years, she has maintained a solid reputation in producing consistently beautiful color to each of her clients. Tiffany has mastered her color technique through continuing education with the U.S. Hair color Exchange. She is now a proud member of the Edmund James Salon.
Jill Hammond
With over 35 years experience in cutting and styling hair, Jill's ability to re-envision a modern youthful look for her clients comes easy. Having trained at Bumble & Bumble, Tony & Guy and Vidal Sassoon, Jill developed sheer perfection as a multi-talented stylist and her passion for beauty keeps her on top of the latest looks.
Jill has been coined the "Extension Guru" of the Palm Beaches and has mastered the art and science of every hair extension technique. These techniques enable her to create a natural look without harming the client's own hair. Besides lengthening any cut and adding face-frames, Jill's extensions can help people with thinning hair, adding body, volume and dimension, all while making you forget it's not really your own hair.
Ever since Brazilian keratin treatments have been launched, Jill has brought a whole new level of customization even to the most unruly hair. This amazing product not only relaxes frizzy, curly or damaged hair for up to 6 months, it's actually good for your hair, adding protein and keratin. Keratin treatments with Jill will make your hair shiny, smooth, easier to manage and tamed into submission.
Jill has participated in dozens of photo shoots and her work has been showcased on the runways of many fashion shows in South Beach and New York City.
Vincent Notorio
Vincent specializes in precision and creative haircutting. Throughout his career, Vincent has dedicated time and energy to educating younger stylists, and we are proud to say he is our Director of Education. Having owned and managed a successful salon in the Northeast for over thirty years, Vincent has brought his talent, impeccable knowledge and experience to the Palm Beaches.
Rahassan Farrell
Originally from Pittsburg, Pennsylvania, Rahassan began her career over 15 years ago as a colorist/stylist trained and educated with 6 color lines while collaborating her teachings in top Florida salons as an educator of color for 7 of those years. Rahassan has brought her talent to Walt Disney productions working on special events with hair and makeup, as well as a lead hairstylist and makeup artist for several short films and independent movies. She has worked closely with Edmund for the last 5 years.
Brittanne Hammond
After going to college and living in NYC for 7 years, Brittanne decided to return to her roots in South Florida and pursue her own creative dream. As a little girl, she watched her mother, Jill (above), style hair and became determined to follow in her footsteps. Growing up on TV, in fashion shows, modeling, and pageants, Brittanne’s familiarity with the industry and what it takes to look photo-ready all the time comes easy. Brittanne enjoys studying and staying up-to-date on the latest trends and looks, whether it’s for fashion shows, up-dos, fun-dos, bride, prom or just a night out. She is one of Edmund James’ most used stylist for fashion shows. Brittanne’s devoted to giving you the best color for your skin tone and hair type, and best cut for your facial features. She also specializes in hair extensions and Keratin treatments.
Dawn Nemeckay
Dawn was born and raised at the New Jersey Shore. While attending high school, Dawn developed a passion for hair styling and pursued her goal with the intensity that marks her love for it today. After gaining valuable experience working in several New Jersey salons, Dawn relocated to Florida and comes to the Edmund James Salon with 21 years of experience. Her ongoing training includes the Goldwell product line, salon training programs and various New York, Orlando and Atlantic City hair shows. Dawn specializes in haircuts and blow dries always incorporating the latest hair trends and styles.
Emily Johnson
Emily has been a stylist since 2005 and comes to us from Valier, Montana, with an amazing ability to create natural looking color and highlights. Emily is a Davines color specialist. She also specializes in wedding up-dos and special occasion hair. Emily is constantly taking new classes for cutting and styling to keep up on all the new trends.
Lauren Evans
Being exposed to the hair industry as a child at her father’s barbershop in Great Neck, NY, Lauren’s enthusiasm for styling and coloring hair is no surprise. After moving to Florida, Lauren started working in a salon as a young teen. In her past 10 years of experience she has developed an unsurpassed dedication for the beauty industry and enjoys keeping up-to-date with the latest hair trends. She specializes in highlighting and dimensional color techniques, hair cutting and styling, Keratin hair straightening, up-dos and special occasion hair.
Micki Stella
With 20 years experience, Micki has proven her talent as a color specialist. After her training at the Yellow Strawberry Salon on Las Olas Boulevard, Micki moved forward with her career at the Elite Group Salon in Ft. Lauderdale where she worked amongst top stylists. After having a family, Micki sought Palm Beach Gardens as her home and moved her career here. She has worked in the Gardens area for over 10 years and has a reputation in town for her amazing color techniques. Micki’s work was recently featured in Hairstyle magazine. Micki takes pride in her work and her vision of color is truly unique.
Natalie Ludt
With over 7 years experience in hair design, Natalie, originally from Poland, Ohio, has a great passion for hair and making people beautiful. Her specialty is in wedding/special occasion hair and Hot Heads hair extensions. Natalie is a certified Goldwell color specialist and educator for the past 3 years. Her continuing education keeps her techniques up to date while maintaining her endless love for color, haircuts and blowouts.
Sandra
Sandra is a European hair stylist and a native of Southern Germany, who moved to South Florida in 2005. Her craze has always been unique hair styles, cutting and coloring. Formerly a stylist at a prestigious salon in Palm Beach, Sandra feels privileged to be a stylist and to live her passion every day at the Edmund James Salon. Frequently attending seminars and hair shows keeps her on the cutting edge of hair design for her clientele. Sandra’s expansive knowledge of professional product lines such as Wella, Loreal, Aquage, Sebastian and Moroccanoil allows her to customize hair care products to each individual client. Sandra looks forward to providing you with a hair design you will love.
Sonia
Since 1999 Sonia has had extensive training in all aspects of professional hair styling and design, facial structure, blow-drying, period style, razor cutting, curls and wave. She is trained and certified in many different color lines, hair extensions, relaxers and Keratin treatment. Sonia’s expert knowledge of chemicals allows her to apply specialized techniques creating styles for all ages and gender, from natural to theatrical. Outside of the salon, you can find Sonia working in various areas of the entertainment industry such as international TV shows, fashion shows, music videos and commercials in Miami.
Barbers
Vincent Soriero
It all started at age 11, going to the local barber shop after school in Salerno, Italy, to learn the art of barbering the old fashioned way. At age 13, Vincent moved to Torino to refine his training. A few years later he moved to New York with a big dream, to become a fine men’s hair stylist. Vincent worked on Madison Ave. and other fine places in the New York area. He later moved to Great Neck, Long Island, and worked at Elegant Barber Shop for many years. Later on, he became the owner to a successful and very popular establishment among the finest stylists. Vincent’s specialty is in full men’s hair care which includes shave, facial, massage, coloring, hair replacement service and restyling. He is excited to bring this fine lost art back, which by many is referred to as “Old Fashioned Nostalgia.” Vincent is very proud to offer these services to you at his son’s salon.
Darbe Gionfriddo
Darbe's career as a barber/stylist spans 2 decades. He is third generation barber/stylist in his family. He first began training in New York City where he completed a 3-year apprenticeship under a Master Barber nearly 20 years ago. It was there that he learned the art of precision cutting performed with artistry and accuracy. His work includes both traditional and modern fashion-forward styles. He also served as an educator to upwards of 25 barbers working in 5 different locations in Brooklyn Heights, New York. He is a firm believer in ongoing education in order to stay fresh and current. Upon moving to South Florida, Darbe decided to return to school in order to become a licensed cosmetologist. This allowed him to expand his skill set to include women's color and styles. Darbe's style is natural with a modern twist. His Italian heritage inspires him to create styles that always make his clients look and feel their best. His portfolio includes cutting and styling for fitness models for BSN® photo shoots. Darbe is proud to offer services to both men and women here at Edmund James Salon. He is well known amongst his clients and peers to deliver results that exceed expectations.
Estheticians
Helen Torosyn
Helen is a Board certified esthetician for over 8 years who specializes in skin therapy including facial rejuvenation and crystal free microdermabrasion for brighter, smoother and more luminous skin. As a well-skilled facialist, Helen gently resurfaces and diminishes fine lines all by meeting the strictest standards for cleanliness and sanitation. Her continuing education allows her to learn new techniques and the most up-to-date treatments. As an esthetician in South Florida, she focuses on educating her clients about the damaging effects of sun exposure. Helen's experience in facial and body waxing will leave you meticulously groomed and your eyebrows perfectly arched. Helen sees her clients as more than just a one-time appointment by helping to improve their appearance while boosting self-confidence.
Meena Patel
Meena moved to the United States from India twenty years ago and has been mastering the art of threading for thirty years. She also performs beautiful henna artwork on the skin, whether it’s just for fun, because you’re in the mood, or even at your next party! She has been working with Eddie for the last five years and looks forward to many more with the Edmund James team.
Michelle Milstein
Michelle was born in Israel and has been in the skin care profession since 1991. She started her career being licensed under the board of medicine as an electrologist where her interest grew in becoming an esthetician. Michelle’s strongest ability in the skincare field is teenage acne and anti-aging techniques. In 2004 Michelle graduated and successfully completed a laser hair removal course. She loves making all her clients feel better about themselves. Her specialties are facials, peels, waxing, eyebrow & eyelash tinting, eyebrow shaping and eyelash extensions.
Nail Technicians
JoAnna Antonucci
JoAnna has been a nail technician for over 18 years. She specializes in natural nails and pedicures. She also specializes in the latest innovative technology of gel manicures.
Amy Allen
Amy's passion and love for nails was the motivating force of a career change. Specializing in manicures, pedicures and gelish polish, her clients are so pleased with her services, that they return again and again.
Allison Bodden
Allison grew up in Florida and has been doing nails for the past 15 years. She considers herself lucky to have found such a great group of talented people to work with. Allison provides all nail services, specializing in pink and white gels. Allison takes great pride in her work and looks forward to seeing her clients and servicing them at our Nail bar.
Liat Malca Bruck
Liat arrived in South Florida in 2002. She currently lives in Palm Beach Gardens with her husband, Dr. Michael L. Bruck, a pediatrician, and their new baby girl. Ever since Liat started her career, she has been an exceptional nail technician, specializing in all types of nail enhancements. Liat has many loyal customers and she loves them as much as they love her.
Carmen Grisales
Carmen comes to the Edmund James Salon with over 15 years experience from an illustrious Boca salon. She specializes in all nail enhancements as well as manicures and pedicures. Carmen believes our hands and feet are an important form of self- expression and an essential element of good grooming. This is proven by Carmen’s growing list of happy clients.
Jacqueline Aponte
Jacqueline has been a nail technician for over 14 years. She specializes in gels, pink and whites, nail extensions for nail bitters as well as any nail deformities. As a highly skilled nail technician, Jacqueline carefully listens to each client’s needs and offers the latest high-end innovative techniques. Join Jacqueline at our Nail Bar, a fun atmosphere where you can relax and unwind with friends.
Louise
Luda
Make Up Studio
Faye Mendelsohn
Faye began her career as a makeup artist in 1984. As a designer, she created new images for women in the Baltimore, Washington metropolitan areas. Faye worked for professional photographers, modeling agencies, wedding consultants and physicians. She taught plastic surgery patients and dermatology patients the art of corrective makeup. Faye has appeared on QVC Shopping Network and on the Phil Donohue Show. As her career grew, Faye developed a concealer which could be used on sensitive skin. The concealer masks imperfections, looks natural, and is easy to apply. With the success of her Perfect Concealer, Faye expanded her line of cosmetics into foundations, powders, and color selections.
Pat Sucher
Pat, makeup artist with Faye Mendelsohn Cosmetics, has performed her "magic" at Edmund James since the opening of the salon. Pat is a talented designer with a skillful eye in color. Her warm personality and true love of people is obvious when you first meet her. Pat is originally from Louisville, Kentucky, and is a welcomed addition to Faye's Palm Beach Gardens location.
Support Staff
Michael Soriero
Salon Manager
Sean Reilly
Assistant
Dominick Garruto
Assistant
Christina Arco
Receptionist
Patty Notorio
Receptionist
Meaghen Stevens
Receptionist